![]() To maintain authenticity, it’s essential to have a defined sense of self – values, priorities, goals, etc. In order to master self-presentation, one needs to first be aware of the impact we have on others. If you’re seeking to improve the perception others have of you, you’ll need to develop the following characteristics or attributes: This can damage your reputation in more than one social circle. If others notice behaviors or skill levels that vary greatly from one situation to another, you risk appearing as a social chameleon. Exaggerating your achievements may be perceived as boasting or even deceptive. Compliments may be perceived as flattery. Inconsistency, inauthenticity or manipulation. However, it can manifest in imposter syndrome, particularly when there’s an expectation of skills, expertise or values you don’t possess. Faking it ‘til you make it can lend credence to certain behaviors or actions that don’t come naturally to you. So much so that it could be damaging to your mental and physical health. The number one risk of impression management is becoming overly concerned over how others perceive you. For this reason, there are risks associated with impression management. What is considered acceptable in one social circle may be taboo in another. However, because impression management is dependent on other people’s backgrounds, experiences and standards, it is full of uncertainty. ![]() In addition, it can make you a better leader or help you to land that promotion you’ve been wanting. Impression management can help you to build a positive reputation, your personal brand and even your self-confidence. What are the advantages and disadvantages of impression management? It is a method of personal branding that may be used to win a political position, job promotion, personal relationship and even a positive job appraisal or social status. Self-presentation is a tactic used to assert the perception that one possesses the characteristics or attributes required for a desired position or status. As such, managing how one is perceived is a means of self-preservation. How we are perceived also defines an individual’s role in the social order. In his book, The Presentation of Self in Everyday Life, Goffman explains that self-presentation impacts how one is treated by others. We self-monitor to avoid offending others and to navigate unfamiliar or uncomfortable situations. We may curb or conform our manners and behaviors to meet rule-governed behaviors, social norms or social expectations. There are social and psychosocial reasons that we present different versions of ourselves, including: For example, you may present a version of yourself to a close sibling that is completely different from the version you present to a grandparent. And even in situations when we feel like we can be ourselves. We tend to do it in every aspect of our lives, even when we’re not intentionally trying to do so. In fact, Goffman’s dramaturgical theory proposes that each of us is a collection of the different roles we play. While these behaviors may seem duplicitous or manipulative, Goffman indicated that we all work to create a desired impression about ourselves in the same way that actors develop their characters. Practice facial expressions, postures, etc.Retouch or filter a photo to make yourself look more attractive.Correct a typo on a text message or social post or comment.Deep clean and redecorate your home before visitors arrive.Relay a made-up excuse for your tardiness.Throw on a suit jacket prior to client meetings.Regulate information about the company that is released to employees.Exaggerate the positive aspects or achievements of your personal or work life.You’re engaging in impression management when you: ![]() However, impression management goes much deeper than that. Or we may think of impression management in terms of how we look. For example, presenting the very best version of yourself during a first date or job interview. We tend to think of impression management in terms of first impressions. ![]() We consciously – and unconsciously – regulate the information we provide during social and business interactions to present ourselves in a way we would like to be thought of by the individuals or groups we’re interacting with. Originally conceptualized in 1959 by sociologist Erving Goffman as self-presentation, impression management refers to the behaviors and actions individuals use to influence observations, opinions and perceptions about an object, event or person – particularly themselves.
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